Task: Launch and adapt an existing brand to a new market by developing a holistic brand extension. Create a marketing campaign centered around a relevant social issue to help brand integrate into new Canadian Market


More than Meets the Eye Campaign

March 2020

Marketing strategy

esika Ad 2 copy.jpg

April 2020

Task: Create a fashion advertisement proposal that would be signed off on by the brand of your choice. This proposal would be handed over to photographers, models, and crew members to execute your vision as the Creative Director leading the project

Happy House

Acne x Jacquemus
happy house 6.jpg
happy house 6.jpg