3% Club rx

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Task: Discover a growing opportunity in the beauty industry and create a brand with a 360 holistic marketing approach. Develop a brand proposal, marketing opportunity deck, consumer analysis, branding book, commercial plan and primary research, and coordinate with creative to develop renders of final product.

3% Club Rx

Senior Capstone

Spring 2020 - Fall 2020

Discover the skin unknown

Opportunity Deck

Brand Proposal

Commercial Plan

Primary Research

Branding Book

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